Executive Summary

Sales has always been about relationships, but in today’s complex environment, sellers are overwhelmed by data, tools, and administrative work. The solution lies in AI-guided selling, where every rep is empowered with the right insights, content, and next-best actions at the right time.

Pega Infinity ’25 accelerates this shift with guided workflows, AI-powered decisioning, and governance that ensures compliance across all sales motions. Together with Novitates, enterprises can transform sales operations into high-performance engines that close bigger deals, faster.

The Sales Challenge in 2025

• Information Overload: Sellers spend up to 65% of their time on non-selling tasks.
• Missed Opportunities: Without guided prioritization, high-value accounts often go unnoticed.
• Compliance Risks: Generative AI content and pricing missteps can create regulatory and brand exposure.

Research underscores the opportunity:

• BCG estimates that GenAI can drive 1.8× margin impact when embedded into sales operating models.
• Gartner predicts that AI will become a default feature in sales automation platforms by 2028, but warns of value loss without governance.

Pega Infinity ’25: Guided Selling at Scale

With Infinity ’25, sales teams get:

• Next-Best-Action Guidance: AI suggests the right outreach, content, or offer for every customer.
• Governed AI Content: Automated proposals and messaging are policy-compliant and auditable.
• Integrated Workflows: Sales cases span lead generation, opportunity management, and post-sale service.
• Forecast Accuracy: Governed decisioning improves pipeline visibility and predictability.

The Novitates Advantage in Sales Automation

Novitates helps enterprises unlock the full value of Pega Infinity ’25 by:

• Embedding AI into Sales Journeys: Guided playbooks built on Pega case management.
• ICP & Whitespace Targeting: Identifying and prioritizing high-potential accounts with governed AI insights.
• Compliance First: Every pricing rule, discount, and contract approval is enforced via guardrails.
• Seller Adoption: We focus on usability, ensuring AI guidance becomes a trusted coach, not another tool.

Sales Outcomes with Novitates

• Win Rates: Increase by 15–20% through AI-guided engagement.
• Cycle Times: Reduced by 25–30% with automated workflows.
• Forecast Accuracy: Improved by up to 40%.
• Margin Impact: Higher pricing discipline and upsell success.

Sales automation isn’t about replacing sellers—it’s about empowering them. With Novitates and Pega Infinity ’25, you can power every seller with AI guidance, increase win rates, and accelerate growth.

Partner with Novitates to elevate your sales performance with Pega Infinity ’25.